Car manufacturers are Jedi Masters of product design based on their mastery of customers’ perception of their cars more than any innate design quality. Part of the magic of any expensive mechanical product is the sound, and car companies have perfected a variety of devices that deliberately add interior sound to boost the sensation Continue reading →
This week I had an opportunity to guest-write an expanded story about ClearView Audio for Ted Green’s Strata-Gee newsletter, so I visited with Allan Evelyn at ClearView HQ earlier this week. Take a look, at Strata-Gee.com.
I have to offer my congratulations this Sunday before Christmas to Crutchfield for successfully bridging the consumer electronics gender gap!
Crutchfield has always been a “home team favorite” for me, since I grew up in Virginia and was into Crutchfield’s original focus area of car audio since the Jensen Triax days. But of course car audio, and much of home consumer electronics in general, have been in the male domain. The last couple of decades in CE have been about cultivating Continue reading →
The product manager gathers data – about the competition, market conditions, current product performance, etc. – and uses these to construct a product vision and strategy that support the company’s overall goals. This strategy leads to a product roadmap, and in turn individual product definitions.
The product manager works within the company’s financial targets and develops an expected return on investment. Included in this analysis is Continue reading →