Car manufacturers are Jedi Masters of product design based on their mastery of customers’ perception of their cars more than any innate design quality. Part of the magic of any expensive mechanical product is the sound, and car companies have perfected a variety of devices that deliberately add interior sound to boost the sensation Continue reading →
Sometimes I am blown away with what I don’t know. That’s not to imply I think I know everything. Instead, I’ve been in the audio business a while and I’ve seen pretty much everything. Recently I discovered a new dimension of the audio biz – a solid and growing commercial audio niche known as Sound Masking. It’s been around for over 50 years, and a few months ago I joined one of the industry-leading companies, Cambridge Sound Management. Our product plays a special kind of noise in office environments ON PURPOSE – which for an audio guy like me first sounded, frankly, bizarre.