Product Sound Design: The Art of Perception

Car manufacturers are Jedi Masters of product design based on their mastery of customers’ perception of their cars more than any innate design quality. Part of the magic of any expensive mechanical product is the sound, and car companies have perfected a variety of devices that deliberately add interior sound to boost the sensation Continue reading

Congratulations to Crutchfield!

I have to offer my congratulations this Sunday before Christmas to Crutchfield for successfully bridging the consumer electronics gender gap!

Crutchfield holiday 2013

Crutchfield has always been a “home team favorite” for me, since I grew up in Virginia and was into Crutchfield’s original focus area of car audio since the Jensen Triax days.  But of course car audio, and much of home consumer electronics in general, have been in the male domain.  The last couple of decades in CE have been about cultivating Continue reading