Car manufacturers are Jedi Masters of product design based on their mastery of customers’ perception of their cars more than any innate design quality. Part of the magic of any expensive mechanical product is the sound, and car companies have perfected a variety of devices that deliberately add interior sound to boost the sensation Continue reading →
The product manager gathers data – about the competition, market conditions, current product performance, etc. – and uses these to construct a product vision and strategy that support the company’s overall goals. This strategy leads to a product roadmap, and in turn individual product definitions.
The product manager works within the company’s financial targets and develops an expected return on investment. Included in this analysis is Continue reading →